In my book I talk about paying the price of success. What does that mean?
Here’s the excerpt.
Don’t agonize about overselling yourself, whether as an employee or as a business owner. If you’re an employee, recognize that not every employer is right for you. If you own a business, don’t try to sell to “everybody.”
It is exhausting, and frankly not worth it.
Work with people you like. Work with the people and organizations that are a good fit. If you own a tattoo parlor, having a little section to sell snacks and beverages makes sense.
Sometimes in our haste to make money, we throw everything at the wall, all at once, to see what sticks.
That’s a recipe for exhaustion, not success. Be strategic.
Go on the hunt for who wants what you have to offer, and take advantage of that.